Rumor has it that his humble but ambitious response was simply, “No, but I can make a better one.” In the spring of 1940, Victor organized a group of skilled experts inside the shed of an automobile factory in Gothenburg under the name “Ross Incorporated.” Shortly after, these skilled experts would be considered the first generation of the Hasselblad brand. Amidst World War II, the Swedish government approached Victor with the task of replicating a recovered German aerial camera. As multiple branches around the country were opened offering photo processing, the Hasselblad name became increasingly synonymous with photography. One hundred years before the HK-7, Victor Hasselblad’s predecessors established the family name as a distributor of photographic goods and chemicals in the Southern port town of Gothenburg, Sweden. The ROSS HK-7 represents the genesis of the Hasselblad name as a camera manufacturer. ![]() ![]() PRESERVING HASSELBLAD HISTORY WITH THE H6D-400C MS
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |